Brand Development for Diagnostic Green.

A bright future for a fluorescent product

The Diagnostic Green Company is the leading provider of trusted high quality fluorescence agents for clinicians world-wide.  The company consulted IMS with the goal of undergoing a complete rebrand to modernise their presence in the market. Due to different regulatory compliances in the US compared to other regions, there was a need to create localised sites which would allow the company to be legally compliant in different regions. IMS worked closely with the client throughout this project, resulting in a complete transformation of the brand.