Sales & Marketing Collateral | Video & Animation | Website Design & Development | Digital Marketing
DIFC deliver specialised foundation courses preparing international students for entrance into partner universities in Ireland and the UK. Both undergraduate and postgraduate level programmes are taught and students who successfully complete these are placed in a wide-variety of Higher Education courses.
DIFC sought to use IMS Marketing’s services to develop a digital marketing strategy that would increase lead generation activities and attract students from over 20 international regions to study in Ireland. Key target markets included the Middle East, South East Asia and China. DIFC wanted to further digitise their sales process to improve ROI, lead quality and reduce the burden on internal resources.
After an initial digital audit, we discovered that the majority of DIFC website traffic came from mobile. The new website design had to offer a seamless, dynamic experience for mobile and tablet devices.
A critical function of the site is the ability to quickly and easily view available courses by subject, university and programme. It also provides information relating to additional admission requirements for specific courses or universities.