UK Market Study assesses post Brexit opportunity for Irish engineering company.

Industry Analysis | Market Opportunity | Marketing Strategy

The Client

Contract engineering provider to the food, drinks and pharma industry internationally.


Engineering & Industrial

The Brief

IMS were requested to complete a market study which considered the market opportunity for our client in the UK market and the potential risks associated with BREXIT.

The Challenge

Our client is technically competitive across a number of industry sectors but wanted to assess the relative opportunities and risks for its business in each of these sectors in the UK. We needed to consider the external market factors but also our client’s organisational structure and the level of resources required to expand its presence in the UK market.

The Idea

Our market study looked at 4 different segments within the UK Market. For each of these we analysed growth rates, industry trends and competitive intensity. The nature of each market segment from a customer perspective was also researched (i.e the number and size of customers and degree of requirements and service in each case). We engaged in discussions with companies in each of the industries and this allowed us to gather insights into price sensitivity as this was a key issue from a BREXIT perspective. When all of the research was complete we scored each segment and considered the required sales and marketing strategy to target each segment. The overall market study was presented to our client within 6 weeks of commencement.

The Results

Feedback from our client was that our research study was invaluable in considering which markets to focus on, and more importantly which ones to ignore. Since completing our work, our client has started to implement some of our recommendations and IMS has been retained to provide branding and marketing support to the company.

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