Modernising an established law firm.

Hayes McGrath LLP

Hayes McGrath LLP is a leading law firm for the insurance industry. They provide comprehensive claims resolution and policy advice, including mediation, arbitration, and litigation. 

Hayes McGrath sought IMS’s services when they were changing their name to Hayes McGrath LLP. During this change, the client decided they wanted to clarify and amplify their brand image to the marketplace. Following a brand discovery research project, IMS designed a fresh new logo and completely new website for Hayes McGrath LLP along with other branding collateral that would represent the findings from customer research.