M&M Qualtech Brand Development.

The starting point for this project was for IMS Marketing to play the role of a customer and experience a visit to our client’s factory. This allowed us to observe the tour, the key points communicated by different members of the team, internal signage and the sales presentation in the boardroom after. Following this audit, we prepared our recommendations which includes branding recommendations (to create a more positive first impression), key signage at various stop-off points the customer tour, key messages for different team members to communicate and the design of a new sales presentation on the company. Our client adopted these recommendations and IMS oversaw their implementation in full managing all graphic design, signage and value proposition development with the team.