New Irish Website for Leading Global Supply Chain and eCommerce fulfilment Company.

Website Design & Development | Digital Marketing

The Client

ModusLink Ireland

Industry

Logistics & Supply Chain

Background:

ModusLink® is a leading end-to-end global supply chain and eCommerce fulfilment solutions provider headquartered in the United States, with offices across Europe & APAC regions. ModusLink’s Ireland office approached IMS to develop a localised brand presence & website to attract, inform, and educate the Irish audience of their unique value proposition and support the lead generation for the company.

The Challenge:

While they are an established company in Ireland with many high-profile customers, it did not have a localised brand presence. The global ModusLink website did not position ModusLink Ireland to take advantage of the growing demand for Irish based fulfilment solution partners, which made building customer relationships more challenging.

The Solution:

Our goal was to design a new localised website that clearly communicates ModusLink Ireland’s full breadth of services and capabilities and position them as a trusted eCommerce fulfilment solutions partner in Ireland with Global expertise.
Here is how IMS Marketing helped:

  • A new website & localised brand presence
  • Digital Marketing Strategy
  • Lead Generation
  • Online Training

Website Design & Development

Digital Marketing Strategy

With the development of the new website in parallel, IMS conducted significant digital research and developed an aggressive short-term digital marketing plan to drive traffic to the new website in Ireland, initially followed by the UK. The goal was to generate brand awareness for ModusLink among Irish eCommerce organisations.

We achieved this through:

  • Technical search engine optimisation (SEO), including content creation & optimisation (Blogs, Case studies, Landing Pages) to ensure ModusLink ranked on page 1 of Google for key search terms.
  • Google Pay Per Click Advertising: Developed targeted Google Ads campaigns targeting 3PL & eCommerce related search terms to drive highly targeted traffic and leads to the ModusLink Ireland website.

Results:

A powerful localised brand presence,

A seamless, dynamic, responsive website

Significant increase in brand awareness, improvements in lead quality & ROI

A seriously happy client!

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