Website Design & Development | Digital Marketing
ModusLink Ireland
Logistics & Supply Chain
ModusLink® is a leading end-to-end global supply chain and eCommerce fulfilment solutions provider headquartered in the United States, with offices across Europe & APAC regions. ModusLink’s Ireland office approached IMS to develop a localised brand presence & website to attract, inform, and educate the Irish audience of their unique value proposition and support the lead generation for the company.
While they are an established company in Ireland with many high-profile customers, it did not have a localised brand presence. The global ModusLink website did not position ModusLink Ireland to take advantage of the growing demand for Irish based fulfilment solution partners, which made building customer relationships more challenging.
Our goal was to design a new localised website that clearly communicates ModusLink Ireland’s full breadth of services and capabilities and position them as a trusted eCommerce fulfilment solutions partner in Ireland with Global expertise.
Here is how IMS Marketing helped:
With the development of the new website in parallel, IMS conducted significant digital research and developed an aggressive short-term digital marketing plan to drive traffic to the new website in Ireland, initially followed by the UK. The goal was to generate brand awareness for ModusLink among Irish eCommerce organisations.
We achieved this through:
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